21st Century Advertisement Tactics Essay -- essays research papers

21st Century Advertisement Tactics At first glance you see an incredibly handsome man embracing an enchanting young lady. The two appear to in love. They are all alone, kissing in a dark gloomy subway station. How can this be an advertisement for men ¡Ã‚ ¦s shoes? Most advertisements use appealing visuals like these to sell their products. Many of those techniques are illogical, deceptive, and some may even be considered too erotic. The attached advertisement for shoes employs many of these techniques in campaigning their product to customers. It promotes shallow values (sex appeal), it was illogical, and even deceptive. This advertisement was geared more for men. It is an ad for men ¡Ã‚ ¦s shoes and was found in a magazine geared for men. The magazine Maximum is geared generally toward the male crowd. The most prominent figure in the advertisement is what appears to be a couple, dressed in dark dull colors, standing in a subway kissing. However, at the bottom of the advertisement a bright tan colored shoe appears to jump out at you from the dismal dark back round. This advertisement is a prime example of using color to promote a product. The tan shoe is bright in contrast to the dismal bland appearance of the background. It seems to jump off the page and grab your attention. Clearly in this advertisement color was used to help elaborate on the product. The use of color is only one of the many techniques advertising companies can use to embellish their product. Sometimes they may...